How candy companies plan to save Halloween 2020


Barry Chin | The Boston Globe | Getty Images

Americans will be donning a different kind of mask this Halloween.

For some, knocking on doors and getting bags of candy from strangers may lose its appeal as people limit their social circles. Office candy bowls will remain empty. And Halloween costume parties may be scaled down or canceled.

Yet candy companies, including Hershey and Ferrero, say they are hopeful that kids will still trick-or-treat and adults will seek out sweets, even if their celebration is simpler or socially distanced because of the coronavirus pandemic. It’s also inspired those companies to adopt a bolder marketing approach as they consult with medical experts, put out…



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